Annual LBM Dealer Surveys Show Sales Drops, but Optimism for 2024

Annual LBM Dealer Surveys Show Sales Drops, but Optimism for 2024

Once again, leading publications within the LBM industry have crunched the data to offer a look at how leading lumber and building material suppliers are faring and what issues matter most to them today. As in years’ past, two LBM dealer surveys—LBM Journal’s LBM 100 and Webb Analytics’ Construction Supply 150—offer not only a ranking of the country’s top dealers but also a pulse on how the entire residential construction industry is trending.

Not surprisingly, this year’s numbers reflected the economic crunch many in construction are feeling. “While 2022 saw nearly all companies in the LBM 100 post sales gains, 2023 data showed the majority of companies in the LBM 100 saw gross sales drop,” LBM Journal editors reported. “While just six companies reported a year-over-year decrease in gross sales revenue in 2022, more than 70 companies reported drops in 2023.”

Craig Webb, owner of Webb Analytics, made similar observations, noting that he had to go back 15 years to find the same number of dealers reporting sales declines as did in 2023. Three-quarters of the 150 LBM dealers and home improvement stores on the Construction Supply 150 reported revenue declines.

However, LBM Journal noted that the sales drops are not necessarily indicative of total gloom and doom and that LBM dealers are on the move. One commenter noted that 2022 performance was bolstered in part by higher prices; many dealers may have sold a similar amount of product in 2023, but at lower prices. High interest rates also played a role, and those are expected to drop some in 2024. Webb also pointed to the role of volatile lumber prices, detailing a roller coaster of price changes for the commodity products over the past three years. 

“While 2023’s ride has been sobering, dealers have emerged safe—and optimistic for the future,” Webb wrote. “On average, CS150 members predicted sales would rise 4.4% this year.” About 70% of Webb’s CS150 are predicting gains in 2024, compared to about 14% expecting declines.

Indeed, dealers certainly haven’t slowed down on making big moves, LBM Journal noted. “Dozens of companies reported expanding operations, making acquisitions and mergers, and celebrating milestone anniversaries in the past year—all signaling investments in the future.”

The majority of dealers on the LBM 100 said they expect to grow in 2024, and 60% of companies said they have plans to expand in the next one to two years—more than had indicated as such in last year’s survey.

TruExterior Trim

Top Trends from the LBM Dealer Surveys

Here’s a look at other trends uncovered in the two LBM Dealer Surveys:

Hiring woes continue: Labor is still an ongoing hurdle for LBM dealers just as it is for construction companies. Seventy-two percent of LBM 100 dealers indicated that recruiting, hiring, and retaining employees remains a top challenge, roughly equal to last year. Drivers are by far the hardest positions to fill, with 86% of companies indicating such. To combat the issue, many dealers are investing more in their HR teams or outside recruiters, the magazine said, as well as in staff training and development.

Employment unchanged: Despite the decline in sales, construction suppliers’ overall employment numbers rose a smidge (0.3%, excluding Lowe’s and The Home Depot) in 2023, Webb Analytics reported.

Manufacturing and installed sales remain a key offering: Almost half of the Construction Supply 150 companies manufacture one or more categories of building materials, with trusses and doors leading the way. Half also offer installed sales.

Online sales offerings decrease: In the LBM 100, the number of dealers offering online sales dropped from 32% to 30%, though some companies acknowledged that they will need to add these options in the future.

Rise of the robots? In the LBM Journal survey, one dealer reported using inventory robots to scan for retail outages and pricing, while another is leveraging AI to sell to commodity buyers. The CS150 survey, which includes big box stores, found that nearly 20% of companies are using AI for some part of their operations.

For the company rankings and many more datapoints, view the full LBM Journal 100 here and download the Construction Supply 150 here.

Stay up on the latest industry trends by subscribing to our enewsletter here.

Celebrate National Home Remodeling Month With Resources and Tools

May brings sunny skies and warmer temps—and the NAHB’s National Home Remodeling Month. This annual celebration recognizes remodelers and the remodeling industry with resource, tools, spotlights, and discussions. Westlake Royal Building Products™ is proud to sponsor this important event for the third consecutive year.

Throughout the month, remodelers can access an exclusive tool kit with marketing tools and social media templates to craft top-notch local media campaigns along with the latest industry news to help you stay ahead of market trends. NAHB also will be hosting two Shop Talk discussions May 9 and May 23 and a webinar on May 18. These sessions will include conversations with industry experts aimed at assisting professionals in developing strategic marketing plans for their remodeling businesses in addition to helping them understand how leveraging social media can expand a company’s reach.

And be sure to follow along on social media, using the hashtag #NAHBRemodelers, to share your own insights and read commentary and tips from peers and other experts.

National Home Remodeling Month graphic

Westlake Royal Building Products is the title sponsor of National Home Remodeling Month.

“We’re excited to continue our support of the remodeling industry by sponsoring this initiative for the third year in a row. Remodeling is more than just a project; it’s a pathway to happiness for homeowners looking to transform their living spaces without the stress of moving. It’s about creating more room for cherished memories, enhancing energy efficiency for a greener future and ultimately, increasing the value of one’s home,” said Steve Booz, vice president, marketing & product management at Westlake Royal Building Products. “We’re thrilled to be part of this journey and to support NAHB’s members in their dedication to excellence and customer satisfaction.”

To get started and access tools and events, visit NAHB’s National Home Remodeling Month landing page.

Stay up on industry events and resources by subscribing to our enewsletter here.

What Home Buyers Want the Most

What features are most in demand from new-home buyers? NAHB sought the answers in its latest “What Home Buyers Want” report. Among the top and/or fastest-growing in-demand features were laundry rooms, patios, and home security.

The Top Features Home Buyers Want

In the What Home Buyers Want study, buyers were given a list of more than 200 home and community features and asked to rate them as “essential,” “desirable,” “indifferent,” or “do not want.”

According to Eye on Housing, of all the features in the study, there were 13 that ranked “essential” by at least 80% of respondents:

  1. Patio (86%)
  2. Laundry room (86%)
  3. Energy Star-rated windows (83%)
  4. Exterior lighting (82%)
  5. Ceiling fan (81%)
  6. Garage storage (81%)
  7. Front porch (81%)
  8. Hardwood (81%)
  9. Full bath on main level (80%)
  10. Energy Star appliances (80%)
  11. Walk-in pantry (80%)
  12. Landscaping (80%)
  13. Table space in kitchen (80%)
Laundry rooms are a top feature in the What Home Buyers Want report.
Photo credit: Adobe Stock

In addition, there were a handful of features that made tremendous gains in popularity over the past decade. All were in the area of technology, including security cameras (climbing 36 percentage points in 12 years), wired home security systems (35 percentage points), and programmable thermostats (31 percentage points). 

What Homebuyers Want in Exteriors

When it comes to exterior design styles, Eye on Housing found no national consensus in the study. “At best, a plurality of 34% would prefer to purchase a ‘traditional’ home (rooted in historic styles), while a smaller 26% would rather buy a ‘contemporary’ home (clean lines, sloped roofs, expansive windows),” Rose Quint reported. “Far smaller shares of 17% and 12% of buyers, respectively, would choose a ‘modern’ home (bold, boxy, flat roofs) or a ‘transitional’ home (contemporary design with traditional cues).

Delving further into in-demand exterior features, consider the results of AIA’s quarterly Home Design Trends survey. In its Q4 2023 edition, examining Neighborhood and Community Design, the survey reported that “low maintenance/durability” continue to be the most popular feature, with 59% of architects reporting increasing interest. Unlike the NAHB study, the AIA survey found contemporary styling to be most common, with 51% of architects reporting increasing interest, down just 1 percentage point from 2022.

To learn more about what’s in demand, the full “What Homebuyers Want” report is available for purchase here.

Stay up on all the latest trends and industry insights by subscribing to our enewsletter.

What to See at the 2024 International Builders’ Show

The 2024 International Builders’ Show is just a few weeks away—is your schedule ready? The show returns to Las Vegas, Feb. 27-29, and once again will co-exhibit with the Kitchen & Bath Industry Show as part of Design & Construction Week.

With three halls of exhibits, dozens upon dozens of education sessions, and a host of demos and special events, there’s plenty to see and do throughout the week. Take a look at some of our picks and previews for IBS to help you get organized.

Education Sessions at the 2024 International Builders’ Show

This year’s show features several types of education opportunities, including Super Sessions, fast-paced Learning Labs, daily Game Changer keynotes, and 60-minute Building Knowledge Sessions.

Here are a few that caught our eye:

Navigating Generational Differences: How Today’s Leaders Can Attract Tomorrow’s Talent (Building Knowledge Session)
Tues., Feb. 27, 8:30-9:30 a.m.

Punch List: 2024 Design & Product Trends (Learning Lab)
Tues., Feb. 27, 10:15-11:15 a.m.

A Simple Project Management Formula for Better Service, Cycle Times & Profitability (Building Knowledge Session)
Tues., Feb. 27, 10:15-11:15 a.m.

The Outlook: Housing Trends, Forecasts & Insights for 2024 (Super Session)
Tues., Feb. 27, 1:30-3:30 p.m.

Avoiding Profit-Killing Callbacks & Poor Performing Homes (Building Knowledge Session)
Weds., Feb. 28, 10:15-11:15 a.m.

A New Estimating Strategy for Greater Remodeling Profit & Resilience (Building Knowledge Session)
Weds., Feb. 28, 10:15-11:15 a.m.

Emerging Trends & Forecasts for Building Materials (Building Knowledge Session)
Weds., Feb. 28, 12:15-1:15 p.m.

20 Elevation Styles to Have on Your Radar for 2024 (Building Knowledge Session)
Weds., Feb. 28, 2-3 p.m.

Outside, Inside & In-Between: 2024’s Top Trends & Design Practices (Building Knowledge Session)
Thurs., Feb. 29, 10:15-11:15 a.m.

High-performance zone at the International Builders' Show
Photo: Nick Hagen Photography

Real-Time Experiences at the 2024 International Builders’ Show

See the latest trends and products in person through these at-show opportunities:

ProTradeCraft LIVE Stage at Pro Builder Show Village

ProTradeCraft’s Jobsite Training Portal comes to life across three stages. Be sure to check out live demos of our Tapco Tools brakes hosted by siding professionals!

Pro Builder Show Village

See the latest innovations, products, and design trends across a neighborhood of demonstration homes at the Pro Builder Show Village in the Silver Lot exterior exhibits. Along with home tours, check out live demonstrations, skills challenges, block parties, and more.

Craft Techniques Zone, West Hall, W3643

A variety of 30-minute interactive demonstrations on home details, finishes, and updates, from decks to fine woodworking.

The New American Home

Each year, the New American Home showcases the latest products, design trends, and building innovations. This year’s house, located in the luxury Ascaya community in Henderson, features skyline views and a resort lifestyle. Tour busses run every 30 minutes from 8:30 a.m. to 3 p.m. Tuesday through Thursday. Pick up tickets at booth C10 in the Central Hall. 

New Product Zone

See a handful of the 2024 International Builders’ Show product introductions at the New Product Zone on the exhibit floor.

Royal Woodtones beadboard

What’s New From Westlake Royal Building Products™ at the 2024 International Builders’ Show?

This year you’ll find Westlake Royal Building Products at one of the Central Hall’s largest exhibit booths—C3819.

Browse our entire product portfolio—Siding, Trim, Roofing, Stone, Windows, and Outdoor Living—to see the latest solutions for beautiful exteriors and interiors. We’re introducing an array of new products across our brands, including new siding profiles and colors, new column wraps, new roof colors, new stone profiles, and more.

And be sure to check out these special events at our booth:

Wednesday, February 28:
Jake Bruton – Day Two 9:00-10:00 a.m.
Matt Risinger – Day Two 2:00-3:00 p.m.

Need a free Expo Pass? Get yours here.

We can’t wait to see you there!

Want more insights into design trends, events, product installation, and more? Subscribe to our enewsletter.

Top photo: Nick Hagen Photography

8 Winter Workwear Options for the Yard or Jobsite

Whether you’re installing siding on the jobsite, stacking material in the dealer yard, or driving a delivery truck, winter can be a challenging time to work outdoors. Having comfortable winter workwear that keeps you warm and dry from your head to your feet is essential.

Here are a few work gear options to check out.

Winter Workwear for Outdoor Jobs

Heated Jacket

The M12 Heated Axis Jacket from Milwaukee uses M12 RedLithium battery technology, carbon-fiber heating elements, an optimized liner, and Quick-Heat functionality to distribute heat quickly to the chest, back, and shoulders. It has a hidden battery pass-through for front or rear battery placement. The jacket’s re-engineered Axis Ripstop polyester fabric protects the wearer from abrasion while preventing tears from spreading.

Heated jacket from Milwaukee as winter workwear

Work Boots

Wolverine’s I-90 DuraShocks waterproof insulated steel toe 6-inch work boots feature a breathable, waterproof membrane with a Dri-lex moisture-wicking mesh lining, 200-gram Thinsulate insulation for additional warmth, and a waterproof nubuck leather upper. A DuraShocks polyurethane outsole absorbs shock and returns energy, while a removable double density footbed adds cushion and stability, and a fiberglass shank stabilizes the foot.

Wolverine work boots

Hi-Vis Winter Jacket

The GloWear 8275 Heavy-Duty High-Vis Workwear Jacket from Ergodyne has a wind- and water-resistant polyurethane coating, 280-gram sherpa lining in the body and the hood for mid-weight warmth, 40-gram quilted sleeves, and a large hood to fit over hard hats. Other details include reinforced, flexible shoulders for long-lasting wear as well as freedom of movement; adjustable cuffs, waist, and hood; and six exterior pockets and two interior pockets. The jacket has Type R, Class 2 – ANSI/ISEA 107-2020-compliant fluorescent material and 2” reflective tape for night-time conspicuity.

Ergodyne winter workwear jacket

Insulated Winter Workwear Pants

Carhartt Storm Defender lightweight relaxed-fit rain pants with Gore-Tex are designed to seal out rain and wind while letting the body breathe and regulate internal temperature. The pants feature Cordura reinforcements for added durability, waterproof seams, ankle-to-knee zippers with storm flaps, and reflective details.

Carhartt winter workwear pants

Balaclava

The Fargo 2.0 balaclava from Helly Hansen Workwear is flame-resistant, anti-static, and abrasion-resistant. It has a ribbed, expandable face opening, moisture-moving material to wick sweat away from the skin, and flatlock seams that minimize chafing.

Helly Hansen winter workwear balaclava

Cut-Resistant Winter Workwear Gloves

Coldwork Hi-Viz Fastfit E5-260 high-visibility, cut-resistant work gloves from Mechanix feature 100-gram Thinsulate insulation on the back of the hand and 40 grams of Thinsulate on the palm, a water-resistant and wind-proof SoftShell, and water-resistant, touch-screen-compatible polyurethane grip palm with added padding to reduce impacts and vibration from tools. The gloves’ high-tensile-strength liner provides 360° EN 388: 2016 level E & ANSI A5 cut resistance.

Mechanix work gloves

Beanie

Simple-yet-effective winter workwear, Caterpillar’s Logo Knit Beanie is made with 100% acrylic material and has darts on the crown for a better fit. Three colors are available.

Caterpillar beanie

Base Layer Shirt

Made with 100% Merino wool, the Blaklader Warm Base Layer Top is designed to keep the worker warm and dry in temperatures from -20 degrees to 25 degrees F. It features warming zones in the shoulders, arms, back, behind, and sides; rib-knitted collar; extended back; and wristlet at sleeve ends.

Blaklader base layer work shirt

Want more tips and insights? Subscribe to our monthly enewsletter.

How Contractors and Dealers Can Generate Local Leads With Effective Marketing

Whether you’re a homebuilder, remodeler, or LBM dealer, your customers are likely using the internet as one of their first steps in shopping for a new vendor or service provider. Unfortunately, many contractors and small dealers don’t have a well-established online presence to generate local leads like larger chain brands.

So how can you go about competing for customers in your area? Below, we’ll explore effective strategies on how to generate local leads for contractors and dealers, focusing on the importance of local marketing.

Leveraging Marketing to Generate Local Leads

Without an established online presence, it can be hard to rank organically in customer searches. Even if you develop a website and start contributing heavily to content and organic SEO, it’s a long-term investment. Investing in paid advertising like Google ads can help you get in front of an audience through strategies like geotargeting.

Optimizing your Google Business (previously “Google My Business”) is a crucial step in local marketing for contractors and dealers, ensuring that potential customers can easily find your services and learn how to generate local leads. Make sure you own your brand’s Google Business and update it with all the correct information, including your business address, phone number, and hours of operation. Customers will often ask questions here, and providing answers can act as an easy-to-find FAQ page.

Tools for Contractors to Generate Local Leads

Google offers local service ads that businesses can take advantage of. Unlike Google Ads, you don’t need a wealth of knowledge to use the service, which means even those with basic tech skills can use it. With this service, contractors can highlight their services, garner customer reviews, and receive the “Google Guaranteed” badge for further credibility. Pairing this with strategic sponsored ads (think “contractors near me” results) can create a dual approach to sustained presence in search results.

These tools play a vital role in the local marketing strategy for contractors, providing an avenue to generate local leads effectively and set up a strong online presence.

Generate local leads using Google ads
Photo: iStock.com/ThinkNeo

Tools for Dealers to Generate Local Leads

Dealers can enhance their local outreach through digital co-op programs with manufacturers. These programs offer dealers a unique opportunity to boost local marketing and generate local leads through collaborative efforts and shared resources. The manufacturer provides financial support or resources for advertising and activities while the dealers can use this support and the dealer’s name to appeal to local buyers. The shared investment between the two businesses can help ensure a robust marketing strategy.

Start by reaching out to ask about being listed on their website or sponsoring a limited sales event. Sometimes manufacturers will also grant dealers the rights to specific regions, so once a solid relationship has been established, this can be a lucrative request.

Local Digital Advertising Mistakes to Avoid

When implementing these local marketing strategies, avoid these common pitfalls:

What Local Ad Success Looks Like

Success looks different for every brand and the effort it puts in. But there are a couple of ways to mark growth. First, be sure to track what matters. If the goal is to drive contact form submissions, pay attention to submissions that arrived from ad efforts, not organic reach. Or perhaps a brand is more concerned about service visits, in which case impressions aren’t as relevant. Also, pay attention to year-over-year and month-over-month growth or when traffic begins to decline.

Learn More Tips From Westlake Royal Building Products

Westlake Royal Building Products offers helpful insights into both our products and growing your construction business. Get all the latest news and tips right to your inbox: Subscribe to our monthly enewsletter.

Top image: iStock.com/ThinkNeo

2024 Colors of the Year Bring Both Calm and Energy

Toward the end of each year, paint manufacturers and other experts announce their Colors of the Year. These highly anticipated declarations offer a reflection of life and society in the moment—our collective mood, influences, and emotional drivers—and guidance for the months ahead.

Some of this year’s prominent 2024 Colors of the Year selections divide neatly into two distinct categories: softer, more relaxed tones answering our mutual desire for peace and calm in a messy world, or bolder, dramatic hues delivering much-needed energy. Though the two sides are notably different, common themes include interpretations of “warmth,” “peace,” and “well-being.” All of the options, light or dark, evoke a depth and saturated richness that draw you in and strengthen each color’s versatility throughout the interior and exterior.

Rich and Relaxing Colors of the Year

Sherwin-Williams: Upward

Described as a “breezy, blissful blue,” Sherwin-Williams’ Upward (SW 6239) is “a sunny-day shade for spaces brimming with positive energy, creative thinking, and total contentment.” Like the company’s 2023 color, Redend Point, the shade is soft but rich, soothing yet eye-catching, a way to make a statement without feeling overwhelmed. Pair it with greige neutrals, black, olive or honeydew green, or a desert brown.

Colors of the Year: Sherwin-Williams Upward
Photo courtesy of Sherwin-Williams

Valspar: Renew Blue

Similar to Sherwin-Williams, Valspar’s Color of the Year, Renew Blue, is a soft-yet-rich hue in the blue family, but with green influences that lend a peaceful vintage feel evoking a sense of calm. “Most of us are seeking an end to feeling overwhelmed—less stress, less information, less technology, fewer choices. Simplicity,” the company said. “Here, we can slow down and create the peaceful place we seek.”

Pair it with mid-toned neutrals in tan and greige.

Colors of the Year: Valspar Renew Blue
Photo courtesy of Valspar

Pantone: Peach Fuzz

Pantone’s Peach Fuzz is “a velvety gentle peach whose all-embracing spirit enriches mind, body, and soul,” the global color authority says, noting that our need for nurturing, empathy, and compassion was a driver for this year’s selection. A “warm, cozy shade” between pink and orange, Pantone says Peach Fuzz offers a fresh approach to softness, with gentle lightness and a vintage vibe for a subtle sensuality that evokes new modernity.

“Pantone 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from whether spending time with others or taking the time to enjoy a moment by ourselves,” said Leatrice Eiseman, executive director for the Pantone Color Institute. “Drawing comfort from Pantone 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing. An idea as much as a feeling, Pantone 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth.”

Photo courtesy of Pantone

PPG: Limitless

Limitless, a creamy, soft yellow from PPG, “instills a warm, sunny vibe that hints at growth and blooming energy,” the manufacturer said. By offering both “the power of a primary color and the essence of a neutral,” Limitless is, as its name suggests, a versatile option for interior and exterior applications as a full-body color or as an accent. The hue’s soothing vibe is in sharp contrast to vivid Vining Ivy, a Caribbean aqua, the company’s previous-year selection.

Colors of the Year: PPG Limitless
Photo courtesy of PPG

Bold and Energetic Colors of the Year

Behr: Cracked Pepper

Confident and dramatic, Cracked Pepper from Behr is a versatile soft black that can make a statement as the primary focal point in the room or as a simple, classic accent. Lush and elegantly moody, Cracked Pepper provides a perfect contrast against creamy whites but is rich enough to stand alone without overpowering the space.

Photo courtesy of Behr

Dutch Boy: Ironside

Another color selection that is dark but lush is Ironside, a deep olive that Dutch Boy describes as a “richly dimensional hue that soothes and reassures.”

“Creating a space for wellness should be a driving factor in everyday life,” said Ashley Banbury, color marketing manager for Dutch Boy. “That’s why taking a natural approach to healthy living and safe spaces is a pivotal part of the current landscape. Dutch Boy Paints’ 2024 One-Coat Color of the Year—the stunning, strong Ironside—incorporates all the above in one bold color and can be applied in one single coat.”

The company says the color provides a sense of sophisticated comfort behind furniture, art, and accessories.

Photo courtesy of Dutch Boy

Benjamin Moore: Blue Nova

The blue-violet of Benjamin Moore’s Blue Nova offers “depth and intrigue, balanced by an undercurrent of reassurance,” the paint manufacturer says. “This alluring mid-tone features an enchanting duality, capturing the spotlight with endlessly classic appeal.”

The company’s larger trending 2024 color palette features softly saturated hues for a nuanced contrast. “On adventures near or far, we encourage collecting poignant color moments with verve and personality that are unexpected and boundlessly magical.”

Photo courtesy of Benjamin Moore

From Colors of the Year to exterior trends, get the latest insights by subscribing to our monthly enewsletter.

5 Home Exterior Trends for 2024

A home’s exterior is often the first thing guests or potential buyers see, meaning its curb appeal can have a significant impact on making a good first impression. Whether refreshing or renovating a home, staying current on 2024 exterior trends can help make a statement, increase a home’s value, and enhance the comfort of the living space.

Here are a few home exterior trends we’re expecting in the new year.

1. A Connection with Nature

Connecting people more closely with nature and natural elements, biophilic design can lead to increased well-being and productivity. Growing wellness and environmental concerns are driving demand for outdoor living space improvements and integration of nature in design, including elements like green roofs, living walls, and large windows.

You can create dramatic outdoor spaces by contrasting light and dark colors. For example, matte black can be paired with materials like brick, stone, shingles, and wood for an eye-catching twist. Bold, earthy tones such as navy blue, forest green, dark brown, and red can also be combined with nature-inspired materials for organic texture and warmth. Other trending colors for 2024 include vivid teal and aqua blue, which can induce a sense of serenity.

2. High-Performance Siding

As climate change continues to intensify and lead to severe weather, there is a growing need for high-performance, weather-resistant building products. Homeowners continue to favor resilient materials that require less maintenance or replacement.

For example, Celect Cellular Composite Siding replicates the beauty and aesthetics of wood while remaining low maintenance and durable for a lifetime. Featuring a patented interlocking seam design, it keeps moisture out and almost completely eliminates seams. Plus, its Kynar Aquatec coating provides superior protection against ultraviolet rays, reduces energy demands and resists dirt, seasonal staining and insects.

Celect siding

3. Functional Outdoor Living Spaces

Focused on creating seamless connections between interior and exterior spaces, 2024 exterior trends include an evolution in outdoor design that includes integration of outdoor kitchens and living areas. Elements such as fire pits, pizza ovens, outdoor entertainment, and games can be incorporated to personalize the space and provide a unique entertaining hub. Using cohesive materials and textures that can withstand the elements and flow from indoors to outdoors, such as stone veneer, can help elevate the space and further tie it to the home’s interior.

4. Exterior Trends: Mixed Materials and Textures

Blending various textures, finishes, and materials on a home’s facade can create a unique, visually dynamic look. Using a combination of materials like brick and vinyl siding or stone and wood can add depth and visual interest. An option like Versetta Stone delivers the authentic look and feel of stone in a panelized format that is easy to install with screws or nails and requires no metal lath or scratch coat. The stone siding features a tongue-and-groove system for perfect spacing, has a built-in rainscreen, and can be installed almost anywhere without additional footings for support.

Versetta Stone manufactured stone siding

5. Exterior Trends: Transitional Takes on Tradition

A versatile design approach allows a home to transcend trends, ensuring its relevance and appeal over an extended period of time. In 2024, look for a rise in classic design trends featuring elements such as vertical siding, crisp white trim, and other modernized traditional styles as well as a shift away from minimalism that incorporates more nostalgic, personal touches to home exteriors, ushering in more of a transitional style.

To stay up to date on the latest trends, subscribe to our monthly enewsletter.

SEO for Building Pros: A Practical Guide to Boosting Online Visibility

In the digital age, the first page of search results is the new storefront on Main Street. It’s where credibility is established and first impressions are formed. Search engine optimization (SEO), therefore, acts as the architect of this storefront, ensuring that your business is not just a hidden gem but a beacon that stands out in the crowded marketplace. SEO for building pros is your company’s ticket to the top of search results, where potential customers are searching for your services, and the good news is, you don’t need a marketing or IT department to get started.

Capitalizing on all that SEO has to offer involves tweaking your online presence to make your website more appealing to search engines. Why does it matter? Because when someone needs a contractor, they’re likely to trust the ones they find on the first page of Google.

Different Types of SEO for Building Pros and How to Maximize Their Impact

Let’s break down the essentials of SEO for contractors with a focus on simplicity and practicality.

Content Strategy:

Technical SEO:

Local SEO:

Offsite SEO:

Man searches on phone to find contractors practicing good SEO for building pros

SEO Changes You Can Make Right Now

Now that we’ve established the significance of SEO for building pros in the digital landscape, let’s dive into actionable steps — changes you can implement immediately to enhance your online presence. Consider these practical tweaks and optimizations that can make a tangible impact on how your contracting business appears in search results.

Smart Keyword Use

Identify the words your clients are likely to use when looking for a contractor. For example, “siding replacement contractor.” Sprinkle these words naturally throughout your website.

Image Optimization

Compress your images before uploading them to your website. This helps your site load faster, and Google appreciates that.

Google Business Profile Tune-Up

Double-check your business information on Google My Business. Is everything accurate? Great, you’re on the right track.

Regular Content Updates

Updating your website pages regularly with relevant content signals to Google that you’re active and engaged. This is where a blog might come in handy. And you can start off small, maybe once or twice a month, turn the frequently asked questions and concerns of your customers into a thought leadership piece on your blog and share it through email, newsletters, and/or social media to drive viewers to your site.

Other Ways to Increase Google Visibility

SEO success is all about playing the long game. Unfortunately, none of these updates will change your search engine ranking overnight. If it did, everyone would be doing it! So stick with it, and keep monitoring the changes you’ve made and their impact. At the same time,look into alternative pathways that can propel your contracting business even more in the vast realm of Google visibility, such as:

Local Service Ads

Google’s Local Service Ads are like the fast pass to the top of the search results. Look into them — they’re worth it. These ads prioritize local services, ensuring that your business is prominently featured when potential clients in your area are actively seeking the services you offer.

PPC (Pay-Per-Click)

If you have a bit of budget, PPC ads can give you a boost. With PPC, you set a budget for your ads, and you only incur costs when users actively engage by clicking on your advertisement. It’s a cost-effective way to ensure you’re reaching a targeted audience, maximizing your budget by paying for actual interactions rather than just impressions.

Consider PPC as a strategic tool to amplify your business presence, especially when aiming for specific demographics or promoting time-sensitive offers.

Setting Expectations for SEO for Building Pros

Remember, Rome wasn’t built in a day, and neither is a stellar online presence. Results take time. Be patient as you build your digital strategy and ramp up your SEO efforts.

This guest post was provided by Socius. Learn more about their SEO services below.

Introducing Socius’s Fast Start Program:

If you’d rather not take on an SEO strategy alone, Socius can work as an extension of your business to expand your digital marketing efforts and help you reach ready-to-act, qualified customers.

And now, Socius has partnered with EverConnect to offer you up to $2,500 in credit toward qualified new leads for your home improvement business when you partner with Socius for digital marketing. It’s designed to generate leads and business while your long-term SEO strategy takes shape. Learn more here.

Boosting your online visibility doesn’t have to be overwhelming. With the practical steps we’ve outlined in this blog, you’re well on your way to dominating the digital arena, one search result at a time.

4 More Ways AI Can Help the Construction Industry

By now you’ve likely heard about artificial intelligence (AI)—and if you’ve ever “conversed” with a company’s website chatbot, you’ve used it too. AI is the buzzword of the moment, for sure. As we’ve mentioned in a previous blog post, it’s not likely going to replace construction workers. But artificial intelligence is definitely showing potential to enhance what we do and create efficiencies in how we do it.

Previous AI opportunities we explored include pre-design support, design development, permit documentation automation, site safety, and materials management.

AI also has the potential to help your homeowner customers, as well, by streamlining processes and providing a better experience. Paul Burleson, Westlake Royal Building Products™ National Remodeling Accounts Manager, outlines some of the additional ways AI can be used in this industry:

1. Personalized recommendations: AI-powered tools can help homeowners get personalized recommendations on which products and materials to use, based on their preferences, budget, and specific needs.

2. Smart assistants: AI-powered smart assistants such as Amazon Alexa and Google Assistant can help homeowners with a range of tasks, from turning their lights on and off to adjusting the temperature in their home. Homeowners can use these assistants to control various smart home devices, which can help to improve their overall living experience.

3. Virtual home improvement tools: AI-powered virtual tools can help homeowners visualize changes before they make them. This technology can be used to create 3D models of a home’s interior and exterior, allowing homeowners to see how different paint colors, furniture, and décor will look in their home before making a final decision.

4. Predictive maintenance: AI can be used to predict when maintenance needs to be performed on home appliances, systems, and other components. This can help homeowners to avoid costly repairs and replacements, as well as ensure that their home is always functioning at its best.

Overall, AI has the potential to revolutionize the home improvement industry, making it easier and more convenient for homeowners to improve their living spaces. For more ideas, be sure to read our previous coverage here.

Image credit: iStock.com/metamorworks